healthy beauty?

At Elth, we define healthy beauty as products free from harmful chemicals and made exclusively from ingredients that are safe for your body.


A Brand is identified by our team as original and healthy with ethical processes. These brands are generally found through research, referral, certification bodies, public and private databases.

We then use algorithms which inspect the ingredients of the brand's products and rank the total composition of the product on a scale of 1-20 from riskier to less risky. We only display products without dangerous/at risk ingredients

Via this method we are able to exclude all products which contain “red” classified ingredients considered dangerous for your health and/or for the environment.

All of this is facilitated by INCI Beauty a large database that allows access to
a wide range of information about cosmetics ingredients.