Even when we find time for exercise and we eat a balanced, healthy diet, there are areas where we might need extra support.
But that doesn’t mean swallowing a catch-all multivitamin, probably padded out with questionable fillers and ingredients, and hoping for the best each day. Thankfully, supplements have come a long way since the A-Z multivitamin and the fizzy vitamin C tablet.
But still, we simply couldn’t find targeted, innovative, cutting edge supplements that suited our modern lifestyles or any that were clear about their benefits or what they had in them. So we developed our own.