K18

Until now, haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building our brand on buzzwords and beliefs of the past, we took the radical path of biotech to develop K18 Hair. Our pro community champions our message in countries across the globe. They are helping us to rewrite the rules on haircare and act as the thought leaders, message enforcers, and influencers behind K18 Hair.