Founder Jo Hamilton has been a makeup artist for over 18 years. Naturally, her passion for beauty and skincare has grown over the years. Her philosophy has always been about enhancing natural beauty which she thinks starts with great skin.
When it came to her own skincare, busy lifestyle compromised this. Quick and easy removal after a night out or long day seemed more attractive. She didn't realise how bad these were for her skin, the planet, and her bank account until she found the fabulous invention of microfibre cloths. They have changed her life and she wants to share the love!